ABOUT ME







Hi! I’m Fiona.



I’m a Boston-based product designer creating experiences to bridge the gap between people and technology, currently doing all things automation at Red Hat | IBM. I believe in advocating for the user through research and empathy, and translating core customer needs into meaningful, inclusive interactions. I’m also a part of the Awwwards Young Jury 2021!



Mentoring at: AIGA Boston, UXPA BostonSpark! Lab & Jumpstart Career




SELECT WORK






Red Hat | IBM

Interaction design for Ansible Automation Platform

Hang Technologies

Mobile app aiming to simplify social planning






Hub Helper

Web app for the BU HUB, a general education curriculum


Abacus.AI

Website redesign for an AI company

Joro Technologies

Sustainability software @ Harvard Innovation Labs





Personal Branding

Visual identity system for fionalin.co





Books

Design Lexicon, Thesis Research Anthology, Design & Academia Publications






Archive

Illustration, painting & visual design experiments


RE:VALUE

A Digital Archive — (Virtual) BFA Thesis Installation




MORE PROJECTS

AirBubble @ Airbnb     Hotel Day





PRODUCT DESIGN  ∙  VISUAL DESIGN  ∙  BRANDING  ∙  ILLUSTRATION  ∙  






PROCESS

DETAILS VARY FROM PROJECT TO PROJECT



01


Opportunity & Scoping


I want to understand who you are, what you stand for, and who you stand beside. The Opportunity & Scoping phase starts with an initial introduction meeting. This meeting will provide insight into the client’s business vision and design needs as well as my process in order to determine project scope and strategy. Following the meeting, a proposal will be sent out based on the conversation and agreed upon details.


02


Research & Ideation


Once the basis and logistics of the project are established, I will begin the Research & Ideation phase. This can vary from UX research such as value proposition, user personas, interviews, and competitive analysis, to brand market research and moodboards depending on the type of project. I believe in transparent communication throughout this process to create a design that truly resonates with the client’s values. This phase typically concludes with one selected direction for the final deliverable.


03


Solution & Delivery


The key to this final phase is iteration. Once a direction is approved, I will work with the client through multiple rounds of iterations (e.g. from low fidelity wireframes to fully clickable, high fidelity prototypes for UX based projects) until the deliverable is ready for hand-off.